Rahasia Online Marketing – Rahasia #23 - Mengelola Harapan
Pemasaran Online Rahasia Nomor 23:
Mengelola harapan mereka untuk hampir menghilangkan pengembalian.
Produk elektronik lebih sulit untuk melindungi, lebih cepat untuk memberikan, dan lebih mudah untuk mendapatkan. Hal ini membuat mereka tidak hanya target penipuan, tetapi membuat tingkat pengembalian produk yang lebih tinggi daripada sedang offline.
On Line, itu jauh lebih mudah untuk prospek sesat untuk skim atas produk dan berkata “Aku tidak butuh ini” without actually applying the techniques in the manual, video, audio series or software package, thus giving in to the panic of buyer’s remorse.
Namun Begitu, you may be surprised to learn that these incidents are in the tiny minority among marketers.
How do they make sure so few people return their products? It’s not just from having fantastic offers, great products, follow-up freebies, product protection or extended guarantees, though all of these surely contribute.
The best way to keep returns low is to manage expectations of your buyers. If you market expert products to beginners, you’re asking for trouble. But if you make it perfectly clear who your product is for and what they’ll be able to do with it, all you’ll have to do is live up to your claims, and you’ll end up with a very low return rate.
