Rahasia Online Marketing – Rahasia #27 - Pre-selling
Pemasaran Online Rahasia Nomor 27:
Preselling karya.
Apa yang lebih baik daripada memiliki surat penjualan yang mengkonversi dengan sangat baik? Setelah pelanggan dijual bahkan sebelum mereka sampai ke surat penjualan.
Hal ini terjadi pada Anda sebelum di beberapa titik. Aktris favorit Anda akan berada di sebuah film baru. Anda memuja aktris itu dan Anda tidak benar-benar peduli apa film ini tentang, karena jika dia di dalamnya, you know it will be a good film as far as you’re concerned.
The same mental process comes across with preselling. You learn about something new, or get ideas about how someone could use a certain product from an article.
By the time you get to the site, your only concern is “can I afford this.” You skim the sales letter for the price and purchase.
The person is sold because they were informed, excited, and pre-qualified or targeted before they ever get to the sales page.
You can pre-sell in:
- a content site that leads to your mini-site
- in your ezine
- in an article you write
- at a seminar where you give a speech or demo
- within your blog posts
What’s most important for you to know is that selling before the sale works – do it everywhere you can.
