Tiešsaistes mārketinga slepenais numurs 27: Preselling works. What is better than having a sales letter that converts really well? Having the customer sold before they even get to the sales letter. This has happened to you before at some point. Your favorite actress is going to be in a new movie. You adore that actress and you don’t really care what the movie is about, because if she’s in it, […]

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Tiešsaistes mārketinga slepenais numurs 26: Make your business grow on its own – here’s how. Make everything about your business as viral as possible. Most people limit this to marketing, and it’s surely an important aspect. What is viral marketing? Put simply, it’s any type of marketing that you get started that keeps growing. Much like pushing a boulder down a hill, once you get it rolling, it keeps going […]

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Tiešsaistes mārketinga slepenais numurs 25: Outsource and automate for higher profits. A wise man once said that there’s no sense in being rich if you still have to work all the time. You can, of course, expect to be busy as one of the internet’s top earners, but this should not be because you have no other choice. Automating your business will free you up to be able to do […]

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Tiešsaistes mārketinga slepenais numurs 24: Boil it all down into a recipe. It’s not just that you want to automate your processes to save time and increase your profit. (We’ll talk about that next.) You want to be sure that you are automating the right thing, and that it’s the most efficient process. Over the course of your time as an entrepreneur, you’ll find that you’ll learn how to do […]

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Tiešsaistes mārketinga slepenais numurs 23: Manage their expectations to virtually eliminate returns. Electronic products are harder to protect, faster to deliver, and easier to acquire. This makes them not only the target of fraud, but makes the rate of return of products higher than it is offline. Online, it’s much easier for a misguided prospect to skim over the product and say “I don’t need this” without actually applying the […]

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Tiešsaistes mārketinga slepenais numurs 21: Cilvēka daba tiecas uz pazīstamo. Mēs vēlamies pirkt no pazīstamiem cilvēkiem. Mēs vēlamies atzinumu no eksperta, kuram uzticamies. Mēs pat pārtulkosim lojalitāti un uzticēšanos no viena padomdevēja veida, piemēram, laikraksts Wall Street Journal, atsevišķiem reportieriem, kas viņiem raksta, vai, daudz mazākā mērā, sludinājumi, ko mēs tur atrodam. Lai gūtu peļņu […]

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Tiešsaistes mārketinga slepenais numurs 21: Pārdod viņiem to, ko tas var darīt viņu labā, ne tas, kas tas IR. Lielākie tirgotāji vēsturē to ir teikuši simtiem gadu. “Pārdod priekšrocības, nevis funkcijas”. “Negaršojiet steiku” Tas atšķir starp sprādzienbīstamu pārdošanu un tikko rentabilitāti. Lielākā daļa cilvēku to ir dzirdējuši, daži saka, ka to saprot. Bet ja mēs visi to darītu, mēs visi būtu bagāti. Next time you […]

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Tiešsaistes mārketinga slepenais numurs 20: It doesn’t have to be brilliant – in fact it’s better if it’s simple. Vienkāršība, as they say, is by its own a form of brilliance. So why are you waiting around for an amazing, ground-breaking, life-changing idea, when you already have a simple idea that many hundreds of people will find useful? Some of the most best-selling products, online and off, aren’t complicated or […]

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Online Marketing Secret Number Nineteen: Never underestimate the power of social proof. In a previous post here, I gave you a very little known marketing secret about using testimonials. Here’s a hint: If you want to know why testimonials work, study social proof. “Social proof is a psychological phenomenon in which people see others behaving in a certain way, and therefore assume that that behavior is an appropriate mode of […]

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Tiešsaistes mārketinga slepenais numurs astoņpadsmit: The most successful marketers are always marketing. Bagātākie tiešsaistes tirgotāji ir tie, kas mārketinga uzdevumu izvirza augstāk par visu. Šodien tas varētu pievienot jaunu e-pasta ziņojumu viņu automātisko atbildētāju sērijai. Rīt tā varētu piedalīties tīmekļseminārā, kas viņus nostāda jaunu perspektīvu priekšā. Dažreiz tas ir agresīvas reklāmas mēnesis. Many days it will involve upselling their […]

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