Dabar Marketing Secrets – Paslaptis #23 - Tvarkyti lūkesčius
Online Marketing Secret skaičius 23:
Tvarkykite jų lūkesčius, kad iš esmės pašalintumėte grąžą.
Elektroninius gaminius sunkiau apsaugoti, greičiau pristatyti, ir lengviau įsigyti. Dėl to jie tampa ne tik sukčiavimo taikiniu, tačiau produktų grąžos norma yra didesnė nei neprisijungus.
Prisijungę, apsiklydusiam pirkėjui daug lengviau peržvelgti produktą ir pasakyti “Man šito nereikia” without actually applying the techniques in the manual, video, audio series or software package, thus giving in to the panic of buyer’s remorse.
Tačiau, you may be surprised to learn that these incidents are in the tiny minority among marketers.
How do they make sure so few people return their products? It’s not just from having fantastic offers, great products, follow-up freebies, product protection or extended guarantees, though all of these surely contribute.
The best way to keep returns low is to manage expectations of your buyers. If you market expert products to beginners, you’re asking for trouble. But if you make it perfectly clear who your product is for and what they’ll be able to do with it, all you’ll have to do is live up to your claims, and you’ll end up with a very low return rate.
