Sigrieti tal-Marketing Online – Sigriet #23 – Immaniġġja l-Aspettattivi
Numru Sigriet tal-Marketing Online 23:
Immaniġġja l-aspettattivi tagħhom biex virtwalment jeliminaw ir-ritorni.
Il-prodotti elettroniċi huma aktar diffiċli biex jipproteġu, aktar malajr biex jitwassal, u aktar faċli biex takkwista. Dan jagħmilhom mhux biss il-mira tal-frodi, iżda jagħmel ir-rata ta 'ritorn tal-prodotti ogħla milli hija offline.
Online, huwa ħafna aktar faċli għal prospett żbaljat li skim fuq il-prodott u jgħid “M'għandix bżonn dan” without actually applying the techniques in the manual, video, audio series or software package, thus giving in to the panic of buyer’s remorse.
Madankollu, you may be surprised to learn that these incidents are in the tiny minority among marketers.
How do they make sure so few people return their products? It’s not just from having fantastic offers, great products, follow-up freebies, product protection or extended guarantees, though all of these surely contribute.
The best way to keep returns low is to manage expectations of your buyers. If you market expert products to beginners, you’re asking for trouble. But if you make it perfectly clear who your product is for and what they’ll be able to do with it, all you’ll have to do is live up to your claims, and you’ll end up with a very low return rate.
