Sigrieti tal-Marketing Online – Sigriet #27 – Pre-selling
Numru Sigriet tal-Marketing Online 27:
Xogħlijiet ta' bejgħ minn qabel.
X'inhu aħjar milli jkollok ittra tal-bejgħ li tikkonverti tassew tajjeb? Wara li l-klijent jinbiegħ qabel ma jasal għall-ittra tal-bejgħ.
Dan ġara lilek qabel f'xi punt. L-attriċi favorita tiegħek se tkun f'film ġdid. Tħobb lil dik l-attriċi u ma tantx jimpurtak dwar xiex ikun il-film, għax jekk hi fiha, you know it will be a good film as far as you’re concerned.
The same mental process comes across with preselling. You learn about something new, or get ideas about how someone could use a certain product from an article.
By the time you get to the site, your only concern is “can I afford this.” You skim the sales letter for the price and purchase.
The person is sold because they were informed, excited, and pre-qualified or targeted before they ever get to the sales page.
You can pre-sell in:
- a content site that leads to your mini-site
- in your ezine
- in an article you write
- at a seminar where you give a speech or demo
- within your blog posts
What’s most important for you to know is that selling before the sale works – do it everywhere you can.
