網絡營銷的秘密 – 秘密 #27 - 預銷售
網絡營銷的秘密號碼 27:
預售作品.
有什麼比有一個銷售信，轉換非常好更好? 經客戶賣出之前，他們甚至得到了銷售信.
這發生在你之前在一些點. 你最喜歡的女演員將是一個新的電影. 你崇拜的演員，你真的不關心電影是關於什麼的, 因為如果她在這, you know it will be a good film as far as you’re concerned.
The same mental process comes across with preselling. You learn about something new, or get ideas about how someone could use a certain product from an article.
By the time you get to the site, your only concern is “can I afford this.” You skim the sales letter for the price and purchase.
The person is sold because they were informed, excited, and pre-qualified or targeted before they ever get to the sales page.
You can pre-sell in:
- a content site that leads to your mini-site
- in your ezine
- in an article you write
- at a seminar where you give a speech or demo
- within your blog posts
What’s most important for you to know is that selling before the sale works – do it everywhere you can.
