Online Marketing sekretuak – Sekretua #2 – Marketing ona vs Produktu ona
Online Marketing Secret Number Two is:
Marketingak bezainbeste du garrantzia, batzuetan are gehiago, zure produktuaren kalitatea baino.
Nolabait tristea baina egia da.
Hau da pertsona batzuk produktu onak saltzen eta dirutza irabazteko gai diren arrazoi nagusia, beste batzuek, berriz, ezin dutela dirua irabazi munduko arazo bati irtenbiderik handiena izanda ere.
If you create something people want but don’t necessarily need, do great marketing, and have a fantastic sales letter, you’ll make more than if you created something of great value that has a lukewarm debut and an okay sales letter.
But make an incredible product that people are desperate for, do the best marketing job you can, and back it up with great copy, you can make a fortune.
Studies about online marketing dating back to 2001 support this theory:
People rationalize buying decisions based on facts, but people make buying decisions based on feelings.
That’s it in a nutshell. Appeal to both the brain and the emotions.
