オンラインマーケティングの秘密 – 秘密 #29 - 個人的なタッチ
オンラインマーケティング秘密番号 29:
個人的な接触は忠実なクライアントを作成する.
私たちは、そう、それが私たちも、これ以上気づかないことを行方不明であることに慣れている. インターネット上の個人的なタッチは、多くの場合、ほとんどのオンラインの業界内のすべてのが、幽霊の話です.
私たちはすべての時間それをシミュレート, 自動応答で, 微妙に埋め込まれた名前を持つにも販売ページ.
But the actual person to person interaction isn’t that frequent in the commercial online world.
The good news for you is that this is another place where you can compete. The smaller your client base is, the more you’ll be able to gain by taking the extra time to connect with your audience one on one.
Call your best clients to say hello or send them all a postcard. Put your instant messenger name on your blog and chat with your audience one day a week.
The appeal of this is easy to see. If you have the choice between spending $200 with an expert whose books you read and an expert whose books you read and had great personal interactions with, chances are you’ll choose the person who paid you some personal attention.
もちろん, eventually, you’ll be too busy to keep in daily touch person to person if all goes well. In the time being, exploit this as strength and close in on your competitor.
