Hauv internet Marketing Secrets – Tsis pub leejtwg paub #23 - Tswj Kev Cia Siab
Online Marketing Secret Number 23:
Tswj lawv cov kev cia siab kom tshem tawm qhov rov qab los.
Cov khoom siv hluav taws xob muaj zog tiv thaiv, ceev xa tuaj, thiab tau yooj yim dua. Qhov no ua rau lawv tsis yog lub hom phiaj ntawm kev dag ntxias xwb, tab sis ua rau tus nqi xa rov qab ntawm cov khoom siab dua li nws yog offline.
Online, Nws yog qhov yooj yim dua rau qhov kev cia siab tsis raug rau skim tshaj cov khoom thiab hais “Kuv tsis xav tau qhov no” without actually applying the techniques in the manual, video, audio series or software package, thus giving in to the panic of buyer’s remorse.
Txawm li cas los, you may be surprised to learn that these incidents are in the tiny minority among marketers.
How do they make sure so few people return their products? It’s not just from having fantastic offers, great products, follow-up freebies, product protection or extended guarantees, though all of these surely contribute.
The best way to keep returns low is to manage expectations of your buyers. If you market expert products to beginners, you’re asking for trouble. But if you make it perfectly clear who your product is for and what they’ll be able to do with it, all you’ll have to do is live up to your claims, and you’ll end up with a very low return rate.
