Hauv internet Marketing Secrets – Tsis pub leejtwg paub #27 -Kev muag khoom ua ntej
Online Marketing Secret Number 27:
Preselling ua haujlwm.
Dab tsi yog qhov zoo dua li muaj tsab ntawv muag khoom uas hloov tau zoo tiag tiag? Kom cov neeg siv khoom muag ua ntej lawv txawm mus rau tsab ntawv muag.
Qhov no tau tshwm sim rau koj ua ntej ntawm qee lub sijhawm. Koj nyiam ua yeeb yam yuav mus ua movie tshiab. Koj hlub tus actress thiab koj tsis tshua xav txog dab tsi ua yeeb yam, vim tias nws nyob hauv, you know it will be a good film as far as you’re concerned.
The same mental process comes across with preselling. You learn about something new, or get ideas about how someone could use a certain product from an article.
By the time you get to the site, your only concern is “can I afford this.” You skim the sales letter for the price and purchase.
The person is sold because they were informed, excited, and pre-qualified or targeted before they ever get to the sales page.
You can pre-sell in:
- a content site that leads to your mini-site
- in your ezine
- in an article you write
- at a seminar where you give a speech or demo
- within your blog posts
What’s most important for you to know is that selling before the sale works – do it everywhere you can.
