Archive for November 2014
Online Marketing Secret Number 20: It doesn’t have to be brilliant – in fact it’s better if it’s simple. Simplicity, as they say, is by its own a form of brilliance. So why are you waiting around for an amazing, ground-breaking, life-changing idea, when you already have a simple idea that many hundreds of people will find useful? Some of the most best-selling products, online and off, aren’t complicated or […]
Online Marketing Secret Number Nineteen: Never underestimate the power of social proof. In a previous post here, I gave you a very little known marketing secret about using testimonials. Here’s a hint: If you want to know why testimonials work, study social proof. “Social proof is a psychological phenomenon in which people see others behaving in a certain way, and therefore assume that that behavior is an appropriate mode of […]
Online Marketing Secret Number Eighteen: The most successful marketers are always marketing. The richest marketers online are the ones who put the task of marketing above all else. Today it might be adding a new email to their autoresponder series. Tomorrow it could be participating in a webinar that puts them in front of new prospects. Sometimes it’s a month of aggressive advertising. Many days it will involve upselling their […]
Online Marketing Secret Number Seventeen: Offline follow-up strengthens your online marketing. Marketing is a huge part of your task as an online marketer, by definition. (We’ll go over how much in the next part of the series.) Part of the job of marketing entails making your product, services or brand stand out from the crowd. Among the best ways to make you different is by using offline methods to follow-up […]
Online Marketing Secret Number Sixteen: It really is that simple! The most common mistake of beginning internet marketers isn’t a failure to invest in their business, incorrect targeting of keywords, not building a list, or anything remotely like that. The most common mistake of beginners is making things harder than they have to be. Many of the marketers who have come before have experienced certain hardships, or written guides about […]
Online Marketing Secret Number Fifteen: Size Doesn’t Matter. You can have a list of one hundred thousand and be a broke marketing failure. You can have a list of one hundred and become a millionaire from it. You could get one million visitors a month and not make a profit. You can get one thousand visitors a month and make a small fortune without any of your readers ever paying […]
Online Marketing Secret Number Fourteen: We all put more value on what we believe to be scarce. When the scarce item is a commodity, its price goes up – and we will pay it. The basic economic philosophy is that when supply is low, demand goes up. And when demand goes up, you as the merchant can charge whatever price the market will bear. Even better, the supply crisis can […]
Online Marketing Secret Number Thirteen: At some point before you make vast amount of money online, you’ll have to change your mind about what is vast and what is scarce. Another way of saying this is that everyone wants something that is scarce more than they’d want it if it was abundant, even though, ironically, thinking of it as abundant makes it easier to get. Of course, some argue that […]
Online Marketing Secret Number Twelve: Your repeat customers are the lifeblood of your business. You’ve skimmed your eyes across this secret many times and never realized it. So let me say it plainly. You don’t need 10,0000 people to buy your $10 product. You need 1000 people to buy your $10 product once, and then your $90 product, and then another $10 product, and then some of them buy a […]
Online Marketing Secret Number Eleven: Find the Hungry and Feed Them. The internet is a vast desert with a few watering holes. Everyone is huddled around those watering holes. In the desert, people will pay to drink. They’ll do anything to have what they believe is scarce. Anywhere on this virtual earth, real “food” is also scarce. When people find this food, they can’t help but eat. They are hungry. […]
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